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Working Theory
Coming soon

Choose how you want to work.

Memberships, paid tools, and Project Passes are in development.

The free AI Glossary remains available now. Public purchases and paid access are not open during this launch window.

Billed monthly

Choose annual and receive two months free.

01Coming soon

Studio

Master one area of work.

For people who regularly work within one focused area—such as brand, content, campaigns or operations.

$29/month

Or $290/year and save $58 — two months free

Best for building consistently in one area.

  • Access to one Studio
  • Every available tool in that Studio
  • Every available download and template in that Studio
  • 75 Working Credits each month
  • Saved projects and completed exports
  • New releases added to the selected Studio
  • Switch Studios once per billing cycle
  • Member pricing on additional Working Credits

Coming soon — join the waitlist

02In development

Department

Equip an entire business function.

For people responsible for a connected body of work across multiple Studios.

$59/month

Or $590/year and save $118 — two months free

Best for marketers, operators and functional leaders.

  • Everything included with Studio access
  • Every available Studio within one Department
  • All available Department tools, downloads and templates
  • 200 Working Credits each month
  • Connected context across Department Studios
  • Department-level project workflows
  • New releases added throughout the Department
  • Member pricing on additional Working Credits

Coming soon — join the waitlist

03Coming soon

All Access

Build across the entire business.

For founders, leaders and multidisciplinary professionals who need Working Theory across every area of work.

$99/month

Or $990/year and save $198 — two months free

Founding All Access

$79/month

For your first 12 months

Then $99/month

The founding rate is not a lifetime discount.

Best for building across brand, marketing and operations.

  • Everything included with Department access
  • Every available Department and Studio
  • Every available tool, download and template
  • 500 Working Credits each month
  • Cross-Department context and connected workflows
  • Access to all new general-release products
  • Best member pricing on additional Working Credits
  • Early access to selected new tools

Coming soon — join the waitlist

Pricing is shown as a preview only. Notify-me links collect launch interest; they do not open checkout.

Compare memberships

See exactly what is included at every level.

Studios included

Studio
1
Department
Every Studio in one Department
All Access
Every available Studio

Departments included

Studio
Not included
Department
1
All Access
Every available Department

AI-powered tools

Studio
Selected Studio
Department
Selected Department
All Access
All available tools

Downloads and templates

Studio
Selected Studio
Department
Selected Department
All Access
All available downloads

New product releases

Studio
Selected Studio
Department
Selected Department
All Access
All general releases

Change selected access

Studio
Once per billing cycle
Department
Once per billing cycle
All Access
Not needed

No subscription required

Only need one thing?

Individual products and Project Passes are coming soon. You can create a free account now and use the free AI Glossary without a purchase.

  • Individual downloads

    Starting at $9

  • Individual tool uses

    Starting at $5

  • Project Passes

    Starting at $69

  • Additional Working Credits

    Available anytime

View upcoming productsView upcoming passes
How usage works

Paid access and Working Credits are coming soon.

This section previews how credits will work once paid tools launch. No public purchase flow is enabled now.

The free AI Glossary and PDF do not use credits.

Quick idea, rewrite or variation
1 credit
A small, focused output
Basic generated asset
3 credits
One customized asset
Strategic recommendation
5 credits
A recommendation with rationale
Multi-section deliverable
8 credits
A structured, multi-part output
Designed or formatted export
10 credits
A polished, export-ready deliverable
Full campaign or complex asset
15–25 credits
A more involved customized output

Membership questions, answered.

Start where the work is.

Paid access is not open yet. Explore the free glossary now or choose the launch updates you want from the upcoming tools list.

View upcoming studiosView upcoming departments